“Survey Says” – How to Market Effectively to Your Spiritual Clientele. A Spiritual Business Marketing Tip from Cindy

Being a spiritual business entrepreneur requires understanding what your clients want, need, and value and then being able to provide it. To do this, you need insight into your client’s point of view. One way to get this information is through a survey. You can design a survey geared specifically for your business. Surveys are easy to create and embed effortlessly into your Social Media or website. This particular survey study was geared toward understanding how people view Psychics and Psychic Readings, but even if you do not have a psychic business, this survey and its results may give you insight into the wants, needs, and values of a more spiritually based clientele. Here are the questions this survey examined.

In order to find out what was most important to those who answered the survey, I developed a list of Keywords by looking at all the responses from the nine survey questions and discovering which words showed up most often. Next, I noted how many times the keywords appeared, first for all nine questions combined, and then in individual question responses. More details about how the survey was designed and the actual nine questions are at the bottom of this article because you’ll want to get right to the meat of the results!


When applying the keywords to all the questions combined, it was not surprising that “My Life” (26,) “Future” (22,) and “Path” (20) showed up the most frequently. What was surprising was that “Honesty” was next on the list with 19 mentions. Also to be expected, “Information” (16,)“Choices” (15,) “Relationships” (14,) “Direction” (12,) “Accuracy” (13,) “Career” (11,) and “Guidance from Psychic” (10) were high on the list, while key words like “Feeling” (14,) “Validation” (13,) “Understanding” (12) and “Connection with Psychic” (10) demonstrated that from the client’s point of view, the psychic’s energy and support plays a large role in creating a positive psychic reading.

The keywords became even more telling when applied to the individual questions. When asked, What are you looking for in a Psychic Reading?, as expected, most people were looking for “Insight” (8,) “Future” and “Guidance” (both 6,) “Direction” and “Information” (both 4,) and “Honesty” (3.) Yet words like “Confirmation” and “Purpose” (both 3,) “Feedback,” “Path,” “Soul Purpose,” “Truthful,” and “Understanding,” which were mentioned more than once, revealed that people were interested in their spiritual life as well as wanted a psychic who was understanding and honest. One problem with key words is that they take information out of context, so here the word “honest” was often used as a quality of the psychic as well as meaning truth.

The answers to the second question, What is the most important topic you want a Psychic to Talk About?, were as expected with “Career,” “Path,” “Relationships,” and “Health” (all 3) topping the chart. The third Question, What else do you want a Psychic to discuss in your reading? The Future? Spiritual Development? Relationships? Career?, was a little leading and many replied “All of the above, plus…” (6.) So when adding 6 to each of those, of course, “Future” (16) “Spiritual Development” (13,) “Relationships” and “Career” (both 12) were on top. Once again “Health” and “Information,” showed up (3) but “Spirit,” and “Connection with Guide or Higher Self” were ranked just as high. Delving deeper into the survey, it became even clearer how important most people view their spiritual lives to be.

Most people had not used a psychic’s information to make their decision for them, as found by question 4, yet they used the psychic’s insight as additional information to help them make their choice. When asking the respondent to speak about what attracted them to their psychic, question 5 demonstrated the importance of the energy of the psychic. The biggest response was “Connection” (5,) with “Honesty,” “Kindness,” and “Smile,” coming in equally with 4 mentions each. “Warmth,” “Understanding,” “Trusting,” “Genuine,” “Feeling,” and “Comfortable” followed, each with 3 mentions. The fact that these numbers were low compared to the 30+ surveys shows how individual a person’s point of view is and what a wide range of attributes is considered important.

When asked, What do you think makes a good Psychic Reading?, ”Feeling” came in highest and seemed to be defined as either the psychic being able to get a good feeling of the client or the client getting a good feeling about the psychic. “Accuracy” and “Honesty” were next with 4. With 3 each, “Connection with Psychic,” “Detailed,” “Humor,” and “Information” once again showed that it is the energy of the psychic rather than just what the psychic intuits that is important. Maybe this is why a really accurate psychic may not be as successful as one who is accurate, plus supportive, kind, funny, and who smiles while creating a connection with his or her client.

In question 7, the survey asked for words that described a good psychic. “Accuracy” and “Honesty” were top of the list at 7 mentions each. “Connection with Guide” and “Insightful” came in next with 5, “Trusting,” “Spirit,” “Open Minded,” “Inner Light” “Kindness,” and “Caring” had 4, and “Compassion” and “Understanding” proved important with 3 mentions each.

Only 5 out of the 30+ people who answered the survey did not have a psychic reading that change their life, which was reflected in the answers to question 8. One person did not answer the question. Out of those 5, one said a psychic’s reading had offered helpful insights, one had not had many readings and one said ‘not yet.” The responses were very interesting and the answers are available by contacting the author.

Question 9 was a little convoluted and in retrospect, should have been separated out into three questions. Why would you go to a Psychic? What are your hopes for your reading? What, if any, are your fears about a reading? The top two answers were “Choice (help with)” and “My Life,” which both had 4 mentions. Next with 3 mentions were “Confirmation, “Direction,” “Feeling,” “Information,” and “Peace.” Here “Feeling” referred to if the psychic had a feeling about something going on in the person’s life or about the client in general. There were only a few fears, but not enough to be significant.


The survey results suggest that, yes, people want to know about their future, relationships, career, health, and family, yet a person’s spiritual life and progress are also very important. From the point of view of the client, the quality of the psychic is equally significant, if not more important than the information given. Honesty and connection are both key to the perception of a good psychic and a good psychic reading. The survey indicates that the top 5 qualities of a good psychic reading are reflected in a reading that is given by an accurate and honest psychic, who includes detailed information along with giving the client a feeling of connection and humor. People want a psychic, above all else, who is accurate and honest with a good connection to spirit and his or her guides, yet it is also important the psychic be compassionate, caring, kind, understanding and that he or she shine her light with a smile.

As a spiritual business entrepreneur, what do you do with this survey information? Two things. First and foremost, use this insight into the point of view of your clients to assure that you are meeting their needs and expectations. Secondly, put the information to use in your spiritual business marketing. After reading about this survey, as a psychic, your advertising might say Your Name: Accurate, Honest, and Compassionate. Or when you write about your readings, you could say: My psychic readings offer detailed, honest, and accurate insights, geared to support you in your daily life issues and your spiritual development in a way that is caring and understanding with a dash of humor! See how these statements use the key words found in the survey rather than the type of psychic readings you offer? Then of course, you need to offer what you advertise.

A good spiritual Business will have spiritual values, one of which is providing a service that is needed and wanted without a hard sell. Good marketing does not require pushing your service; it requires you to understand your client’s needs, wants, and what they value. It is based less on telling the perspective clients how good you are and more on telling them what your service will do for them. Tell them how working with you will answer their needs and wants. Help them to see why they will value what you offer. An old marketing adage is “They don’t want to know about how great your drill is; they want to know what a great hole your drill makes.” Learn what your clients want to achieve through using your service and be that! A survey is a great place to start.

*Survey Details and Notes:

Questions for Survey

  1. What are you looking for in a Psychic Reading?
  2. What is the most important topic you want a psychic to talk about?
  3. What else do you want a psychic to discuss? The future? Spiritual Development? Relationships? Career?
  4. Do you use Psychic Readings to help you make life choices?
  5. Besides accuracy, what attracts you to your favorite psychic?
  6. What do you think makes a good psychic reading?
  7. What are some words you might use to describe a good psychic?
  8. Has (can) a Psychic Reading change(d) your life? How? Why?
  9. Why would you go to a psychic? What are your hopes for your reading? What, if any are your fears about a reading?

The numbers in parenthesis following each key word represent how many times the keyword showed up. In order for this study to be really telling, there would need to be a larger sample. This was from just a few days on 3 Facebook pages and with the lure of a chance to win a free psychic reading if the person filled out all 9 questions. Sometimes answers were combined such as honest and honesty. In this article, I have used only one word for ease of reading. There was a 10th question, which simply asked the email for each person in case they won the reading. The survey was done via SurveyMonkey with 32 results tallied. Each question allowed an open ended answer rather than a multiple choice. This survey was placed on Cindy Griffith’s Facebook page, Cindy Griffith’s Giving Back Page, and David Bennett’s Facebook page. All these pages have a mix of visitors, from mainstream to deeply spiritual, or somewhere in between. This represents a good mix of society; yet the author acknowledges that all but two people who responded have had psychic readings and most who are attracted to these Facebook pages are interested in spiritual topics. Some people on Cindy Griffith and David Bennett’s personal pages are family, previous school, and previous work friends but not the majority. If anyone wanted to run the same survey with the questions worded similarly, I am happy to contribute my findings.

Cindy Griffith, Psychic, Spiritual Development Teacher, Blogger, and Author of Soul Soothers: Mini Meditations for Busy Lives is excited about her new book, co-authored with Lisa K., Grow Your Spiritual Business, coming Fall 2015. Cindy teaches throughout the US and Tokyo. Find more about Cindy, her articles, books, and meditation CDs, and Psychic readings at www.CindyGriffith.com and SpiritualSimplicityBooks.com

This article (with some edits) was published in Om Times under the article name: “Survey Says” – Understanding Your Spiritually Based Client’s Point of View. This article is reprinted from Om Times Magazine, © [2015], and is available at http://OMTimes.com.


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