You are educated in your field and ready to start your spiritual-based business. Congratulations, you have taken the first step toward living the life of your dreams. But now what? There are some initial considerations to ensure a successful venture. Whether you are just starting or have been in your spiritual business for years, it is important to follow your passion.
You may be really good at hands on healing, yet love the part where you help people release the emotions that created the dis-ease in the first place. Or maybe you have been a massage therapist for years and are now more passionate about the aromatherapy product you use than doing the massage. Following your passion will show you what to specialize in. Your clients will feel your passion and be drawn to you because of it.
It is equally important to consider how you will pay your bills. As a psychic for over 20 years, my passion lately has shifted toward teaching and writing. At this time, my financial success still comes from my psychic readings, so I haven’t stopped offering them while I begin to shift my marketing focus toward my new passion. It is important not to quit the day job before your new business can support both itself and you. If you are looking at your clients as your ticket to paying your rent, they will feel your lack of sincerity and won’t come back.
Once you are secure in paying your bills, another consideration is focusing on why a prospective client would want to come to you over someone else offering the same service. Reflect on how you are different than others in your field.
Here are a few things to consider.
- Do you offer a service that is unique?
- Do you have extra training?
- Does your background give you insight into client’s issues or lives?
- Did you use your service to heal or create harmony for yourself?
- Do you offer something another provider does not? I.e. A recording, a free follow-up, etc.
Those are just a few things that might entice a client to work with you over someone else. Likewise, think about how your service will change or transform a person’s life. Why should someone want your service? Make a list of how your service will affect a person.
Here are a few things to think.
- How does your service affect the client’s body?
- Does your service calm the mind and/or emotions?
- How can you help with spiritual growth?
- What will change in your client’s life after spending time with you?
- What problem will your work help the client to solve?
Most will find their work focuses on one thing, but the effects of their work offers other advantages. For example, a life coach may help a client move forward in his or her life, working more on the emotions and mind of the client, which then in turn creates a healthier body because of the reduced stress. Your client wants to have a shift in his or her life. Let them know how you can help.
Although if your community does not understand what it is you do, no matter how special you are or how you can help them, they will not know they need your service. It is important to evaluate how your business is perceived in your area. Do people respect what you do? I moved from a larger metropolitan area to a smaller community and was able to raise my prices because psychics were viewed as more valuable in the smaller community. Evaluating if your modality is well understood and, if not, educating your community is equally important. This can be done with free talks, blogs, articles, newsletters, and basic community outreach. These outlets allow you to teach about your service, what advantages you offer, and why someone wants to come to you. Remember, these are not infomercials, or hard marketing. It is important to educate, not suffocate with heavy marketing. Of course you will have promotional material available for them to take home with a coupon or a free sample.
Further consideration, before getting started, is learning your demographics. It is important to know who is going to want to use your service. My demographics as a psychic is mostly women from the age of 30 to 70. My demographics as a spiritual development teacher in the US is mostly women from 40 – 65, yet when I teach or offer psychic sessions in Tokyo, Japan, it changes to men and women from 35-75. Knowing your demographics will help you to market to your audience. I wouldn’t advertise my psychic business in the US at a baseball game, yet I might in Tokyo.
Other big influences on people’s decisions are environment, price and professionalism. It can be hard to know what choices your prospective client will be presented with if you don’t experience what other practitioners are offering first hand. Paying a visit to another’s office, paying full price, and receiving a treatment, session, etc. is the best way to know what your prospective client will be offered.
Paying full price, rather than bartering, ensures you experience what a potential client would. It is important, and ethical, not to copy who ever you visit, it is meant for you to understand your prospective client’s choices and support the practitioner. This is not spying. Connecting with others in your spiritual community and experiencing their services creates camaraderie, community and most important referrals.
This brings up the subject of supporting your spiritual community. If you want to have a successful business, it is very important to be involved and supportive of your community. In a healthy spiritual community, you will receive support and referrals. As a psychic and teacher, I am constantly either referring people or being referred to. I am not a Medium, and so I refer those inquiries to four Mediums in my area. I have a colleague who does not like to do parties and she refers me for those. If I know someone who is teaching an interesting class, I will post it on my Facebook Page. I have people refer their students to my classes all the time. If you view others in your field as competition, it sets up a competitive energy. It is difficult for a spiritual-based business to thrive in a competitive environment. If you work with those in your community, you set up a supportive attitude that allows everyone to flourish.
Remember, it is your attitude that makes your business a spiritual business, not your modality. You can be a lawyer, accountant, psychic, or shop owner. It doesn’t matter what you do as long as you are doing it with an open heart and with the goal to be of service.
For more insight into creating a spiritual business, read our book, Grow Your Spiritual Business: Building a business in the Internet Age by Cindy Griffith and Lisa K. PhD, coming out Fall 2015.
Cindy Griffith, Psychic, Spiritual Development Teacher, Blogger, and Author of Soul Soothers: Mini Meditations for Busy Lives is excited about her new book, co-authored with Lisa K., Grow Your Spiritual Business; coming Fall 2015. Cindy teaches throughout the US and Tokyo. Find more about Cindy, her articles, books and meditation CDs, and Psychic readings at http://www.CindyGriffith.com and http://goo.gl/QOzET